Why You Want To Operate In Blue Ocean Marketsīlue oceans are areas of the market where your competition is currently not. By entering a blue ocean they were able to pursue low cost and differentiation leadership compared to the alternatives to their product.

By doing this they were able to break the value-cost trade off by providing better value than cable TV (because you could watch any show you wanted at any time, without commercials) at a lower cost than cable TV. By doing this they made the competition irrelevant, creating and capture new demand for a service not currently available on the market. Netflix created uncontested marketing space by selling TV shows over the internet which no one else was currently doing. An exmaple of a blue ocean strategy is Netflix. It is the idea of trying to find market spaces that are free of competitors by creating and caputuring new demand, making the competition irrelevant. blue ocean strategy is one of the top marketing books every small business owner should readĬlick here to download the Blue Ocean Strategy PDF - Including Examples.Ĭlick here to download the Blue Ocean Strategy Canvas Templateīlue oceans strategy is the approach that suggests a company is better off searching for ways to play in uncontested market places instead of engaging with competition in existing marketing spaces. using a blue ocean strategy has an incredibly high return on investment blue oceans lead to easy growth because there is no competition blue ocean strategy is the key behind some of the most successful companies including Apple, Nintendo, Cirque du Soleil (the largest theatrical producer in the world), The Home Depot, and many more - Create a Blue Ocean Strategy like them using this template. Interested in buying the book? Go to Executive Summary Of This Article Looking to develop a Blue Ocean Strategy for your business, click here Ĭreate your own market winning business strategy for free.

To read a more lengthy, in-depth article on the blue ocean strategy go to. Click the link above or the picture below to read more. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. This blog article is a overview of some of the key points of the book by W. Blue Ocean Strategy - Including Examples And PDF Download

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